Sports and entertainment businesses

Social media support for UKTV

Social media support for UKTV

Working with UKTV, our Studio Live team were responsible for the channel management of their Drama channel social accounts.

Through a combination of new tactical, evergreen formats to reactive social and community management, we assisted with audience growth and engagement around their key seasonal broadcast campaigns.

Success was found in drawing on nostalgic sentiment around classic shows such as Eastenders and The Bill alongside social game formats that shone a light on the most popular characters from their library of shows.