Building Audiences for ITV

Extending the fanbase for Saturday Night Takeaway (SNT), The Voice UK, The Voice Kids, Dancing on Ice and I’m A Celebrity Get Me Out Of Here

These days the social conversation is as much a part of event television as the programme itself.

Working alongside ITV’s in-house team our job is to build digital momentum around their most important entertainment brands.

Creating digital content and original video formats that offer new ways to build excitement amongst existing fans and present a new way to engage the uninitiated.

Extending the influence of each episode across an entire week and making the time of transmission a “broadcast and social” event.

Our work starts before each series goes to air, building anticipation amongst fans and counting down to launch.

Once the final episode has aired we bridge the gap to the next series by giving the audience new opportunities to re-engage with their favourite themes and moments.