Taking new audiences on a voyage of discovery
There’s a large audience of new, passionate and digitally aware listeners for the BBC to tap into. Our work for most of the BBC’s national radio brands focuses on taking big ideas from the big shows and creating shareable formats to excite fans on social media.
We looked at how target audiences, music fans, football fans and potential listeners to Radio1, 1Xtra, Radio 2, 6 Music, 5 live and Asian network used social media and the BBC. The outcome was to turn linear radio shows into a series of always-on conversations between performers, fans, bloggers, and listeners via social media.
The emphasis was firmly on building engagement through participation and discovery to help turn fans in to advocates of BBC programming.
We are proud to currently be retained by the BBC Pop Hub of Radio 1, 1Xtra, Radio 2 and 6 Music as well as by BBC 5 live Sport and BBC Sounds for their social media output.