Oxfam asked us to create and deliver a content strategy aimed at building the audience for their Online Shop – the charity’s online retail site.
We were tasked with working with Oxfam to create a strategy to grow the audience and revenue of the site by building a loyal base of customers and supporters. Targetting 25-45 year old women who are fashion conscious and looking for great value, we’ve created a strategy where the clothes become the focus in a range of eye catching and relevant social media assets. New images and gifs are created on a weekly basis, designed to grab attention in social media feeds but offer a clear, distinctive style for Oxfam imagery.
We’ve now worked with Oxfam across all areas of its e-commerce content marketing strategy including product selection, photography, social media, influencers and how the Oxfam Online Shop integrates with the charity’s high street locations across the UK.
As the first UK charity to launch an online store, Oxfam is leading the sector in innovative ways to fundraise. Christmas 2017 saw strong growth figures for the shop and its importance to Oxfam’s fundraising is growing at a vast pace.