Growing the appeal of gardening debate
The Gardeners’ Question Time debate starts with a radio show, recorded in front of a live audience the length and breadth of the UK. Interaction between the expert panel and the audience sets the tone for the broad range of Gardeners’ Question Time content.
Launched in 1947, GQT is one of BBC Radio’s longest-running shows, commanding the loyalty of a committed audience demanding answers to their gardening problems or simply yearning for a relaxing escape from the rigours of life.
The expanding GQT audience includes younger people, those living in cities and from varied ethnic backgrounds. Many are vegetable growers or interested in broader conversations around issues such as wildlife and the impact of pesticides.
This growing audience can now access the debate through interactive channels: the podcast, GQT on Twitter, the ‘Listen Again’ archive episode guide, and themed clips on subjects such as “Why is my rhubarb so spindly?” Answers and inspiration are available whenever required.