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Creating a new listening habit among book lovers

Creating a new listening habit among book lovers

The audio market is going through the biggest revolution since the invention of radio. The smart phones in our pockets and the tablets in our bags enable us to connect to some form of audio entertainment in seconds, meaning you are never far away from a great story or an important idea.

We are working with Penguin Random House to take advantage of these new listening opportunities to create the audiobook habit among book lovers.

Working across Penguin Random House’s owned channels, paid media, PR, digital partnerships and with talent our strategy is to use digital content to promote trial amongst key target audiences and then continue an on-going dialogue to encourage behaviour change.

The Penguin Podcast with Richard E. Grant

Penguin Richard

 

In each episode a guest author joins Richard E. Grant in an intimate and lively conversation with five objects that inspired and shaped their writing. Guided by these objects, listeners can hear directly from authors about the origins of a story and the experiences that influenced its development, and enjoy extracts from each guest author’s latest audiobook.

 

Penguin Richard

 

The podcast is available for download across iTunes, Acast, Audioboom and Soundcloud.

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