Content strategy and production for TOPMAN

We are working with high street retailer TOPMAN on their global content strategy to build  a loyal audience of style conscious young men who regularly engage with and buy from the brand.

TOPMAN move at an incredible pace – releasing 100’s of up to the minute fashion pieces every single week. We have built a creative and production model that moves at the speed the brand and youth culture evolves, continuously publishing new video content reflecting what’s hot in-store and in the lives of young men.

The content reflects TOPMAN’s authority in fashion. It’s designed to give young men confidence in “what they wear and what they share”. It means we’re building a style channel that becomes a destination for men who need to know and  be part of what’s happening right now.

We regularly collaborate with TOPMAN’s designers, bands & musicians, tastemakers and of course the audience, who play a key role in shaping the output of the channel.