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Comic Relief

Comic Relief

We are partnering with Comic Relief to engage with digital audiences who don’t watch Red Nose Day on the BBC. We are doing this both on the night of Comic Relief and throughout the year with exclusive content and an evolved social media strategy.

Comic Relief is working to become an organisation who fundraise and raise awareness of their work all year round.

This year on Red Nose Day the night of television kicked off with a one hour live show on YouTube. The Happy Hour was a fundraising initiative aimed at younger audience featuring comedy, games and host of social media stars.