The most powerful brands in the world are those who have a direct relationship with an engaged and loyal audience.
We help brands build relationships through content.
Creating content strategies that keep people coming back for more.
Delivering influence in a digital world across every platform from TV to streaming video to radio to podcasts to social content …
We call our way of working SuperServing Audiences.
Helping brands win the competition for an audience by continually serving the passions and interests of the people that are important to them, better than anyone else in the moments that matter.
It means we are always building.
The majority of our work runs for 52 weeks a year.
So we are always learning.
Our clients demand constant evolution.
As do the audience.
We Are An Audience Business
Steve joined Somethin’ Else in 2000 and became Managing Director in 2006. Previously, Steve was a radio DJ and journalist for the BBC and commercial radio, before joining USP Content initially as a producer and then joining its board as Director of Programmes. Steve is a regular commentator on media and marketing issues, a panellist on The Media Podcast and in 2013 was made a Fellow of the Radio Academy.
Jez Nelson is the founder, CEO and CCO of Somethin’ Else. Jez oversees the company’s overall vision and strategy for further growth as well as its creative output. He launched Somethin’ Else in 1991 with £500 and a cashbox and is somehow still getting away with it. He’s also been a TV presenter for the BBC and a radio host for Kiss FM, BBC Radio 3 and 4 and Jazz FM, where he has recently returned to host a weekly contemporary jazz show.
From Penguin to Red Bull, to the BBC, Ben works with our clients to help them define the way they use content to build an audience. He has been central to the way we have evolved our SuperServing proposition to create a service model that mixes planning expertise, production know-how, technical innovation and data insight. He is passionate about the opportunity for brands to use content to increase their relevance in the lives of their customers.
Previously Ben was the ECD at Omnicom content agency Drum where he worked with Sainsbury’s, Boots, PlayStation, O2, McCain, Mondolez (Cadbury & Kraft) and The British Heart Foundation.
He was once also a lion keeper. But that’s another story.
Paul heads up finance, operations and business affairs for Somethin’ Else. Prior to joining us he was at Pulse Films, Sky, Liberty Global and co-founded the e-commerce business, Touchnote. He qualified as a Chartered Accountant with Deloittes in 2003 having also played rugby for Wasps and Bordeaux-Begles.
Lee-Anne heads up our production management team and is on our board of directors. She previously was Head of Production at Sundog Pictures and Eyeworks UK working on significant shows for Channel 4, BBC, Discovery as well as major branded content projects. This is Lee-Anne’s second spell with us.
Ian heads up our television and video output and has been with Somethin’ Else since 2010. Prior to joining the company, Ian worked for 10 years at the BBC across a number of visual and interactive departments throughout the Corporation, latterly running the digital team and portfolio at BBC Radio 2.
Mark has industry-leading experience in brands and content strategy. He joined Somethin’ Else from the Omnicom-owned agency Drum, where he developed and executed award-winning work for clients such as O2, Sony PlayStation, Virgin Holidays, Sainsbury’s, Boots and The British Heart Foundation. With over 12 years experience in the creation, distribution and commercialisation of content for brands, broadcasters and publishers, prior to Drum he produced market-leading multi-platform editorial at IPC Media, The Guardian and Xfm. He’s produced live comedy shows, music videos, mobile programming, gigs, digital games and record-breaking podcasts, and won over 20 awards for his work.
Chris heads up all our music radio output for the BBC and also oversees many of our hit podcasts. He’s on his second stint with us and was previously Executive Producer at Absolute Radio where he oversaw the multi-award winning Christian O’Connell breakfast show. Away from the office, Chris is known to podcast fans as Producer Chris on global hit show The Bugle.
Peggy looks after factual audio at Somethin’ Else. She leads our growing slate of audio series for Audible Originals and is executive producer of factual and arts programmes for BBC Radio 4 and 3, and our own podcasts. She joined Somethin’ Else in 2006 to work on her favourite show: BBC Radio 3’s Jazz on 3, and worked her way up to become executive producer of the strand. She has over ten years experience of factual programme making spanning science, politics and current affairs and has won awards at the Sonys and APAs.
Russell Finch looks after long form audio at Somethin’ Else, working across factual, scripted drama and comedy. He currently is an executive producer of Audible original content and our own podcasts and also leads our work for BBC Radio 4. He has over 15 years experience as a producer of documentaries and drama, winning multiple awards including at the Sonys, the RPAs and the Sarah International Audio Fiction award.
Tom leads out social media team and has been with us since 2013 (his second stint here). He begin his career in radio production but quickly moved to online content. Prior to Somethin’ Else he previously worked as a content producer at Time Out and the BBC.
Tom is the chair of Somethin’ Else. His first media job was as graduate trainee at the BBC, working in news and current affairs. Via Newsnight, he then became an independent producer and was chief executive of Endemol UK for nine years, after which he became Chief Operating Officer of the Endemol group, responsible for subsidiaries in 27 countries. Since leaving Endemol, Tom has been involved at board level in a number of digital content companies and has been chairman of Somethin’ Else since 2008.
Jon Wilkins is a non-executive director of Somethin’ Else. He re-invented the advertising creative agency by founding Naked Communications in 2000, and is now executive chair of Karmarama, the integrated communications agency.