Zoe Lem

Zoe Lem
  • Zoe Lem

Within her ten years as a freelance stylist to celebrities such as Myleene Klass, Cat Deeley and Robbie Williams, Zoe Lem has already lent her styling knowledge to all of the major TV stations as well as giving on screen styling advice on GMTV, ‘The Clothes Show’, ‘The Wright Stuff’, ‘The One Show’ and Channel 4’s ‘Faking It’ where her brief was to transform an 83 year old woman into a professional stylist!

In 2006, Zoe was controversially exposed as the Fashionista behind BBC1’s ‘What Not to Wear’, but now Zoe is ready to share the secrets of the trade with the public and is stepping out from behind the celebrities she has styled.

Having studied fashion at a London university, Zoe has an extensive advertising portfolio under her belt with world famous brands, which include Disney, L’Oreal, Sony and Jaguar and styling credits, which include publications FHM, Elle, Q Magazine, Glamour and The Times.

A former fashion and beauty editor for Big Magazine and a regular fashion talking head, Zoe has styled for BBC1's ‘Dressing Dangerously’ series and such is her reputation in turning around any fashion dilemma that she was called upon in 2007 to style all of the Aljazeera International news cast to ensure a stylish, cutting edge uniformed look.

Whether working with high profile celebrities or real people Zoe’s approach remains the same; finding the style that's right for a person and their lifestyle and is definitely not about slavishly following fashion.

Show Reel

pointer

Press Shots