The British Fashion Council’s events, London Collections: Men and London Fashion Week present all that’s best in British fashion design via a series of presentations and catwalks shows. The exclusive nature of the event means that not everyone can attend, for those fashionistas that can’t, we go instead with a film crew, a team of editors and a mobile edit suite.
This is an audience that moves onto the next trend quickly, that thinks yesterday’s news is last year’s, so our social newsroom delivers fast-turnaround content that makes them feel like they are close to the action.
At every fashion event we create more than 50 films because this passionate audience wants to see, almost to feel, the best designs. We take this discerning audience to the catwalk shows and fashion presentations as they happen, using the British Fashion Council’s own digital channels to reach the right people.
The result is a passionate audience of global fashion fans showing their excitement for British designs.