Creating an online conversation is as much a part of event television as the programmes themselves. ITV asked us to work with them on developing their online audiences for their biggest shows including I’m A Celebrity Get Me Out of Here, Saturday Night Takeaway and The X-Factor.
We worked alongside ITV’s in-house digital and social media production team to initiate design and create assets across multiple platforms for the shows with the focus on allowing fans to indulge in the shows day and night. We also worked on the live show output which included a number of our team joining ITV staff in Australia for I’m A Celebrity Get Me Out Of Here and being embedded at ITV for Saturday Night Takeaway.
The range of work included creating bespoke online video and additional content across Twitter, YouTube, Snapchat, Instagram and Facebook. The results were impressive with I’m A Celebrity recording record social media figures and the X-Factor building further on the impressive following it has developed over many series. In 2017 Saturday Night Takeaway also gained record social media numbers.
We’re excited to be working with ITV currently for some of 2018′s biggest shows.
Ant & Dec's 5 Second Challenge
One of the online formats we created for Ant & Dec as they take on YouTubers
The Mannequin Challenge
A unique Mannequin Challenge takes fans behind the scenes of I’m A Celebrity Get Me Out of Here!