We understand the passion that music lovers have and we’re a major creator of TV and online video formats that understand this obsession.
For Sky we’ve focused on creating shows for hard to reach adult music lovers most recently with Brian Johnson’s A Life on the Road and a new series with legendary producer Tony Visconti. Over the past few years our work in targeting this audience for Sky has also included our successful returning Guitar Star series and the internationally syndicated Ronnie Wood Show (which was also a 90 episode radio series). By also creating the social media content around Guitar Star, we ensured we could superserve the audience with their passion for this most loved of instruments.
For Channel 4 our focus has been on audiences who are obsessed with “new”. Our returning new music series Best Before features weekly star DJs who choose music that is then also discussed and debated through the online blog and social media discussion that we curate. It’s a conversation that moves effortlessly between on-air and online.
For over five years we’ve created successful rock music formats for Red Bull that encourages rock music fans to engage in a genre that gets little mainstream media attention whilst Fiat, Nissan and Playstation are others who we’ve worked with to help reach music lovers with compelling and ongoing TV and online video series.
Alongside this we’ve created many hours of successful shorter series or one offs including ITV and Sky’s coverage of the Latitude Festival, 50 Years of Rock Excess for Channel 4 and many music documentaries on BBC 4 and Sky from subjects as diverse as Northern Soul to Gil Scott Heron.
Brian Johnson's A Life on the Road
Our newest series for Sky sees us working with one of rock’s biggest names, AC/DC’s Brian Johnson as he meets fellow rock stars to talk about touring and life on the road. In the six part series Brian meets Roger Daltrey, Sting, Pink Floyd’s Nick Mason, Lars from Metallica, Joe Elliott from Def Leppard and the iconic Robert Plant.
The result is amazing and relaxed conversation packed with fantastic stories and anecdotes as well insights that can only come from the characters who truly know what sex, drugs and rock ‘n roll mean. Filming saw us travel to New York to meet Sting, Dublin to meet Joe Elliott and California to hook up with Lars at Metallica’s cavernous HQ. Alongside the stars, we also hear from the managers, roadies and others who have been part of their touring life.
The series is currently being sold to overseas markets.
In 2015 Sky Arts commissioned us to create a new 9 x 60 minute part series called Guitar Star. The first series was hosted by Edith Bowman with the help of guitar experts Nitin Sawhney, Helen Sanderson and Huey Morgan, and was a nationwide search to find extraordinary guitar talent of all ages and styles. In 2016 the series returned with experts George Benson, Tony Visconti (David Bowie’s Producer) and classical guitarist Milos. As with the first series, the winner played on the main stage at the Latitude Festival.
Alongside the production of the TV series, Somethin’ Else also developed the online content strategy to support the show in the lead up to and during TX, which included a series of high profile interviews and masterclasses with world renowned guitarists.
You can find the audition videos, interviews and highlights from series 1 on the Sky Arts YouTube channel, and watch the finale below:
We also produced two highlights shows of the very best music from the 10th anniversary edition of Latitude. Bands included Noel Gallagher and High Flying Birds, Alt-J, Manic Street preachers, Badly Drawn Boy, The Vaccines, Public Service Broadcasting.
We produced a returning series for Channel 4 called Best Before. Phil Taggart hosted the first series and was joined every week by different artists, who curated a playlist of the latest tracks they were enjoying. Naughty Boy, Big Narstie and Wolf Alice were just a few of the names that were on the show. The playlist was then immediately posted on online platforms to encourage sharing, discovery and discussion.
The second series features big name DJs playing in amazing locations from disused garages to pizza shops as they show what they can do in front of a live party crowd.
The online content strategy to support the show runs all year round and also included a new-music blog, creating extended mixtapes for Mixcloud, curated Spotify playlists and content across other social platforms.
Best Before for Channel 4
Featuring curated playlists from Wolf Alice, Big Narstie, Gilles Peterson, Naughty Boy, Eats Everything and Sleaford Mods.