Be Brilliant for Swarovski

Swarovski want to be a brand for the everyday as much as special occasions.

Our strategy has been to create a relationship with influential women who the audience find interesting and inspiring – beautiful and successful women who manage to balance family life with their careers and do it with a bit of glamour.

To be seen as a brand for the everyday, Swarovski need to become a more frequent feature of the audience’s social media feeds and content.  We created relationships with key female influencers; Nadiya Hussain, Katie Piper, Kris Hallenga and Tanya Burr to produce a range content that showcases an inspiring insight into their personal lives, hopes, dreams and ambitions.

This content is distributed across Swarovski channels as well as the talent’s social feeds. We produce at least one video per week as a well as native posts from the talent. The celebrities also wear Swarovski jewellery during their public appearances and share and advocate each other’s social posts.