Somethin' Else | Interactive Production

Audi TT Remastered

Our Vision and Sound Departments joined forces for a cross platform commission from the advertising agency BBH.

The project was conceived as an integral part of the advertising campaign for the relaunch of the classic Audi TT, bringing together sound and vision for a new and challenging interactive experience.

Podcasts
We were commissioned by BBH to produce a series of podcasts hosted by Jo Whiley. The project has involved interviewing a wide range of artists from Amp Fiddler to Zook. The artists have covered iconic tracks and speak about their experiences while recording and remastering their songs before revealing them in full. The podcasts are available on iTunes and, of course, on ttremastered.com
Website - ttremastered.com
The website was designed and created to promote the Remastered campaign, which celebrates the new version of the iconic TT. Visitors to the site can remix tunes using the U-MYX application, as well as hear tracks that artists have "remastered" especially for the site - such as the Motorettes' version of Kim Wilde's Kids in America.
Users of the site can also subscribe to the podcasts, download and play the Journeys Through Sound game, and win tickets to the TT Remastered music event.
Working closely with designers at BBH, the clean design and dramatic contrast of colour and image was intended to allow the content, and as a result, the car, to be viewed in a different, more playful way. And it's earning rave reviews - marketing industry blog Ketchup said: "Audi have launched an excellent new site to promote its redesigned TT, with the focus firmly on music and exclusivity."
"Before I mention the different aspects, its worth mentioning that this is one of the few sites that I’ve actually felt compelled to explore, and thanks to an easy navigation and core focus on what its offering, has been bookmarked for future visit."

Audi TT Remastered

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© 2008 Somethin' Else Ltd.