Sure Podcasts

Sure For Women, podcasts

Sure’s ‘Incredible Women’ campaign set out to relish the uniqueness of Women, having fun and laughing lots along the way. The campaign was driven by a desire to celebrate the ingenuity of women, and was brought to life in podcast form by three fun and feisty celebrites – Jenny Éclair, June Sarpong and Myleene Klass. Each shared stories about sticky situations they had found themselves in and how they used their female resourcefulness and shrewdness to come out on top.

Following two previous years of working with Liquid Communications to produce Sure radio advertising campaigns we were approached again. This year we produced the series of podcasts along with audio for the campaign on Heart FM.

The campaign’s website is the crux of the activity, inviting women everywhere to share their own incredible stories, and its here that you can download the podcasts for yourself.

We spent time with each celebrity recording their unique stories, before developing them into podcasts.  It was a particularly enlightening project to say the least! There were moments of hysterics when listening to the jaw-dropping dilemmas each had found themselves in, and the extreme measures they had gone to to get out of the situation.  If we learnt one thing it was that women certainly can be resourceful and, indeed, incredible!

The podcasts will support Sure's on-air and online activity and will be available for download at http://www.sureincrediblewomen.com/ as well as on Heart FM's website. The podcasts will also be broadcast on Heart FM during August 2006.

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