Soccer Addicts

Soccer Addicts, O2 mobile

Soccer Addicts is the world's first interactive talk show for mobile. Broadcast every week and presented by former England international Neil 'Razor' Ruddock, the show features video content made by fans and sent in by MMS.

The best clips on each week's topic are incorporated into the show - so it is quite literally made by fans, for fans.

Our client is Buongiorno Vitaminic, an Italian company that first came up with the concept and selected SE as their production partner after we submitted an impressive pitch. Our task is to film, edit and encode the programme every week, working alongside Contentment Worldwide, who script the show.

Working with Razor Ruddock each week is a singular experience. His repertoire of 'take my wife' style jokes and Kenneth Williams impressions keep the crew entertained throughout filming, and one of the highlights of the first ten shows was an out-takes reel featuring some of the most inventive swearing ever filmed.

Soccer Addicts is a weekly show.

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