Orange World

Orange World Music, Orange Mobile

Orange World music is the UK's most comprehensive mobile music service, providing Orange users with up-to-the-second music news, video interviews and live sessions, direct to their mobile phones.

Somethin' Else provide all the editorial content on Orange World's music service - including a rolling 24/7 news service. We cover music artists from Charlotte Church to System Of A Down, bring live coverage from the biggest UK festivals and awards ceremonies and regularly scoop the tabloids by providing today's stories... today.

Working on content for Orange World probably requires the broadest skillset of any team in the whole of Somethin' Else. Our content producers need to be great writers, have an eye for a photo, be able to shoot interviews and live music on broadcast quality DV cameras, then edit what they shoot themselves - not to mention converting the end product into the correct file formats and other geeky stuff.

In many ways it's like being in a team of crack commandos, dropped behind enemy lines. Admittedly, in other ways, it's not like that at all.

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