iTunes Select

iTunes Select, Commercial Radio

iTunes is currently the UK's biggest online music provider. With 70% of the download market, they're at the top of their game and who did they turn to to help promote their 'New Music Tuesdays'? Commercial radio and Somethin' Else...

We produced a series of 'solus' ninety-second features highlighting key music additions to the iTunes service each week which ran on various commercial radio stations.

These were bespoke features that included specially recorded audio from the artists, showcasing different music releases for various radio formats from XFM to Heart and Galaxy. This approach was designed to ensure the messaging was right for each station's editorial.

This is the first time iTunes have used radio in this way and we have been involved in the creative development of this campaign from the start.

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