FCUK FM

FCUK FM, Instore

In 2004 Somethin' Else embarked on a unique adventure working with French Connection. We designed a fully functioning radio station and set up our broadcast studios in the windows of the flagship store in Regent Street, London.

FCUK FM wasn't a normal radio station - in fact we did our best to take the rules of radio and throw them out the window!

We never had a regular DJ - in fact we rarely employed professionals. We let random members of the public have a go at presenting as well as celebs such as Uri Geller, June Sarpong and Amy Winehouse.

We even went beyond the grave with Dead DJs like Marilyn Monroe, Darth Vader and Albert Einstein. At the end of two months in a very hot shop window more than 500 guests had passed through our door - and people worldwide were listening to FCUK FM - the most successful campaign in FCUK's history.

FCUK ran instore between April 1, 2004 and May 28, 2004.

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