The only company in the UK to be in the 2016 Campaign School Reports and Broadcast Magazine Top 100.
We’re the UK’s only company in 2016 to be in the Campaign School Reports and Broadcast Magazine’s Top 100.
Here’s what Campaign had to say about our 2015 performance:
In view of the fact that Somethin’ Else is making its School Report debut at the ripe old age of 25, a brief recap on the story so far seems in order.
As befits an agency that takes its name from the iconic 1958 jazz album by Cannonball Adderley, Somethin’ Else has its roots in music, promoting live gigs and producing radio.
Fast forward to the present day and the agency can boast an ever-expanding client roster and with a specialism in content strategy and production that spans video, TV, radio, social media and interactive content. It is the BBC’s biggest multiplatform supplier, including more than 20 weekly radio shows, and it has produced Sky’s talent show Guitar Star.
But it is the successful way in which Somethin’ Else has been riding the tide of content marketing that makes it a late developer worthy of scrutiny in the Campaign School Reports. “We are different to traditional ad agencies and production companies,” Steve Ackerman, its managing director, said last year. “We are somewhere in the middle.”
Significantly, though, Somethin’ Else began to evolve the professionalism of its offering in line with the growing realisation by clients that content can no longer be regarded as a short term tactic.
Indeed, the agency made a clear statement of intent with the appointment of Hannah Lury, the ZenithOptimedia client partner, to the new role of client services director with a brief to maintain the agency’s relationships with its clients, including Penguin Random House, Red Bull, the British Fashion Council and The Economist.
Meanwhile, a new assignment last year from the football club Inter Milan, plus the Brit Awards digital brief, provide interesting extensions to its core activity.