Winners for “Compelling Content” at 2016 Marketing Week awards

MWA16_Compelling Content Winner

More recognition for our content work for Absolut Vodka.

Our Silverpoint project for Absolut Vodka won in the Compelling Content category of the 2016 Marketing Week awards in May. One of the other nominations was for another of our work – a binaural, 360 degree video for the South African Tourist Board.

The judges said “An eye-catching campaign  - incredibly well put together, blurring the real and digital worlds. Stunning results on a small budget.”

Silverpoint was also highly commended in the Branded Content category as part of the 2016 Marketing Society’s Excellence awards  in June.

The project was a created for Absolut in partnership with Punchdrunk and the Andy Warhol Foundation and was a mobile game and live theatrical experience that merged virtual and real-worlds to extraordinary effect. It has been described as “one of the most innovative branded content projects of 2015″.

The project was selected by Campaign Magazine as a “World’s Talking About” piece of work and has already won The Chairman’s Award at the 2015 Drum Content Awards.