Creating social media for I'm A Celebrity Get Me Out of Here!
ITV have appointed us to work on social media content alongside its in-house team for the 2016 series of I’m A Celebrity Get Me Out Of Here and future projects. The appointment follows a pitch process earlier this summer involving three agencies.
We will work alongside ITV’s in-house digital and social media production team to initiate design and create assets across multiple platforms. We’ll also work on the live show output and this will see a number of the Somethin’ Else team join ITV staff in Australia for I’m A Celebrity Get Me Out Of Here.
It is the first time that ITV has worked directly with Somethin’ Else for social media content, though we are currently retained by the BRIT Awards, which is broadcast each February on ITV.
Athena Witter, Head of Entertainment, Comedy and Drama, ITV Digital Studios said, “Strong social media content will be a crucial component of both I’m a Celebrity and our future projects and Somethin’ Else presented a compelling vision and creative ideas on how we could ensure online platforms play a key part in the success of our television shows”.
Steve Ackerman our Managing Director said, “I’m delighted that we’re going to be working with ITV for the first time. I’m A Celebrity offers amazing opportunities for social media with mass audiences and we’re looking forward to the other projects we may work with ITV on.”