Guitar fever hits the UK with Sky Arts Guitar Star!
Sky Arts have commissioned us to make a new 9 x 60 minute part series called Guitar Star. Hosted by Edith Bowman with the help of guitar experts Nitin Sawhney, Helen Sanderson and Huey Morgan, it’s a nationwide search to find extraordinary guitar talent of all ages and styles.
Along the way, players will be mentored by some of the biggest guitar stars in the world and have a chance to play at music’s most iconic venues, with the lucky semi-finalists recording their sound in a studio session. The winning guitar star will then play in front of 30,000 people on the main stage at the Latitude Festival.
Alongside the production of the TV series, Somethin’ Else also developed the social media strategy to support the show in the lead up to and during TX, which includes a series of high profile interviews and masterclasses with world renowned guitarists, to be hosted online.
With the four live auditions in London, Cardiff, Dublin and Glasgow now complete, we’ve unearthed some incredible talent across UK and Ireland and are looking forward to working with some big names as the heats take place over the next few weeks! In the meantime, here’s what George Benson had to say about what he thinks makes a great guitar player.
Guitar Star launches on the new Sky Arts on Tuesday 9th June. To find out more, click here
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