Helping Oxfam target online shoppers
We’ve been appointed by Oxfam to create and deliver a content strategy that will build the audience for the Oxfam Online Shop – the charity’s online retail site. We were appointed after a pitch process that saw two other agencies in the final shortlist.
We’ve been tasked with working with Oxfam to create a strategy to grow the audience and revenue of the site by building a loyal base of customers and supporters. We’ll be working with Oxfam across all areas of its e-commerce content marketing strategy including product selection, photography, social media, influencers and how the Oxfam Online Shop integrates with the charity’s high street locations across the UK. As the first UK charity to launch an online store, Oxfam is leading the sector in innovative ways to fundraise and we’re delighted to be helping them.