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We’re interactive for BBC 6 Music

Now Playing @6music

Now Playing @6music - a brand new show for the BBC

Somethin’ Else are delighted to have been commissioned to create a brand new cross-platform project for BBC 6 Music, fusing our twin passions of music and digital content.

The commission – called Now Playing @6Music – will comprise of a weekly radio show hosted by Tom Robinson, airing the most shared, recommended and discussed music online and a blog ‘living’ seven days a week online. The show is the first joint commission by BBC 6 Music and BBC Audio and Music Interactive (A&MI) and will track online buzz around “alternative” music to discover the most popular topics and music downloads. Listeners can build playlists and give opinions on tracks via the 6 Music website, and on its Facebook and Twitter pages. We’ll be busy tracking and taking part in a myriad of online music-related conversations, reflecting the music week online, on air.

A&MI managing editor Chris Kimber said, “I want this to be a ground-breaking new show, which is built from the ground up on audience interactivity, rather than bolting it on. Every piece of music will come from the audience and from online music fans – this is music radio 2.0.”

Paul Rodgers, editor, BBC Radio 6 Music added, “This show will build on a dialogue 6 Music already has with its audience and further develop the station as a digital destination.”

Now Playing @6Music launches on Friday April 8 at 7pm.

Posted by Rowan Collinson at

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