In November 2011, we were challenged by Red Bull UK to re-invigorate, re-energise and develop Red Bull Bedroom Jam into an authentic, entertaining weekly show featuring the UK’s most exciting, unsigned, heavy music acts. The campaign had run previously for 4 years in the UK and the visual content was not performing as expected – it needed to be refreshed and reinvigorated. See below for our detailed case study on Red Bull Bedroom Jam.
