Production begins immediately on the initial stage of the project, comprising of 16 weekly shows filmed in the bedrooms of young and unsigned punk, hardcore and metal bands across the UK.

Combining live performance footage and unique insights into the musicians’ lives, Red Bull Bedroom Jam offers a substantial platform for bands to increase their fan base and develop as artists. With a strong culture of youth-orientated music and a deep-rooted passion for heavy music in the building, we couldn’t be more excited!

As the competition heats up, eight shortlisted bands will also be offered the opportunity to perform at a string of major UK festival dates before being whittled down to the final three, who will have a music video produced for them before performing in the live final. The stakes are high, with the series’ champion awarded session time at the Red Bull Studios and a support slot on tour with an as-yet-unannounced powerhouse of UK metal! Get excited.

Bands can register for entry right now by heading to http://www.redbullbedroomjam.com/ , creating a profile and uploading a video of themselves. A huge array of artists have already submitted their entry videos, so get voting for your favourites if you haven’t already done so.

The first episode of Red Bull Bedroom Jam 2012 will go live on http://www.redbullbedroomjam.com/ later this month, so keep your eyes peeled for further announcements!

SE Video Team

Watch this episode to see the very best action from the night, with an amazing performance, hundreds of fans, a lucky prize winner and even a special present from Nissan Juke…

To see all the previous episodes and follow the Nissan Juke Rocks journey, head to: http://jukerocks.nissan-juke.com

Somethin’ Else is giddy to announce our new iOS game, “The Nightjar,” is going to become officially available on April 26, 2011 in the UK and Ireland.

It’s a unique project, and we are incredibly proud of it — not just the game itself but the nature of how it came to market. We wanted to share some information about both sides of the game before release.

So: what’s it all about? If you’ve been following @VoiceOfNightjar and her sister ships on Twitter, you’ll know we’re in space. You’re going to find yourself on a dying spaceship, circling a black hole, in all kinds of trouble. The game features the voice of Benedict Cumberbatch. It’s terrifying. And it’s our second “video game with no video,” the entire experience rendered in binaural 3D sound.

Producing high-quality games is enormous fun, and it’s also risky and costly. People expect great games, but in the world of iOS, expect to pay very little for them. There was some criticism of Papa Sangre’s launch cost of $5.99 — less than a sandwich, cinema ticket or paperback book — but it took a small and independent team over a year to create an entirely new mode of gameplay, and the technology to drive it. We are dedicated to producing truly beautiful games based on ideas that only an idiot would attempt, because … well, just because, and something had to give or it would never have been made.

So we’re delighted to have worked with AMV BBDO, who enabled The Nightjar to be made by exploring an innovative funding model — effectively really smart collaboration and sponsorship. We had total freedom to make the game we wanted to make, with no artistic compromises whatsoever beyond a terrifyingly short production cycle (10 weeks!), and best of all, the game will be free to download. In return, the game is part of Wrigley’s “The 5 Experience”, which is all about sensory experiences and an obvious match for how our audiogames work.

AMV were more than just a financial partner though. They have been collaborators: the guys who first suggested setting the game in space, and responsible for the stunning graphic identity for the project too, which also fits the 5 Experience look and feel (actually, helped define it).

They also enabled Benedict Cumberbatch to board The Nightjar.

Now, we learned a huge amount about telling stories inside the Papa Platform in our first game. For this new game we wanted not just to knock that particular ball out of the mythical park, but smack the sucker into orbit (sorry). Being able to call on the talent of someone who is surely one of the UK’s best actors has brought something very rare to The Nightjar.

“Dead Space with the lights off” it is not.

It has the presence and intimacy of the very best audiobook or radio play, only the main guy is talking to you. Not to your avatar in a game. You. The pace, the depth, the relationship between story and gameplay — the performance itself — we were able to explore all these things because we knew we had a totally bad-ass actor on the team.

Behind the Hit was a remix competition run by Nissan UK to promote the launch of the new Juke car model. The winning track, which was judged by and used samples of La Roux’s music, will be played for the first time at the gig in a DJ set by the band’s Elly Jackson. She is joined on the bill by Pony Pony Run Run, The Naked and Famous and Delphic. Host for the night is our very own Goldierocks.

You can watch the stream live from 8pm on your Spotify player or at the Behind The Hit site.

The stunning singer performed four hits (‘Poison’, ‘Don’t Hold Your Breath’, ‘StickWitU’ and ‘I Hate This Part’) exclusively, which we filmed for Orange’s various music sites across web and wap. The story didn’t end there however, as after the videos hit the web they were picked up on by sites such as PCD World, The Grape Juice, We Are Pop Slags and most notably, Perez Hilton.

While we’re not talking Rebecca Black levels of internet views, the four videos chalked up tens of thousands of views in less than a week of being online. We were later thanked by Nicole herself after ‘Don’t Hold Your Breath’ hit No.1 in the UK, referring to us as her ‘sexy army’. She knows us well.

We were responsible for all the video content, commissioned by OMD, and tailored to specific European markets.

The campaign features a competition for up-and-coming music acts. Each act was presented with a car for a week and given a series of challenges to complete, such as making a music video, performing at fans’ houses and organising a flashmob gig.

Bands involved include French pop group Pony Pony Run Run, Spain’s The Pinker Tones, Bakkushan from Germany, and Italian DJ duo The Visitors Attak. Viewers will vote for the winning act, which will stage a special gig in their home town.

Read about our involvement in this campaign at Campaign, Brand Republic and New Media Age.

We produced this short film for Cancer Research UK to highlight these (freezing) fundraising activities.

It’s voiced by Somethin’ Else Talent signing Will Best.

Enjoy!