We’re a content company, but we’re an audience business.
It’s easy to say it, but the success of our business relies on the people we create content for.
Choice is what makes content different from advertising and we never forget that.
Nobody has to watch our stuff, listen to what we make, play with our technology or learn from what we do … but if they choose to, our mission is to make them richer for it.
We work to a simple formula; if the audience wins, the brand wins.
We call this approach “super-serving”.
Super-serving uses content to increase the relevance of a brand in the lives of the people that matter most to it.
It’s high frequency, high engagement stuff.
Super-serving strategies are designed to:
Encourage people to spend more time and money with the brand.
Strengthen brand perceptions amongst the audience.
Encourage advocacy amongst social networks.
And create loyal audiences that brands no longer need to pay to reach.
For brands and broadcasters we believe the same thing.
If the audience wins, the brand wins.
We create value for brands by “super-serving” the people that matter most to them
Jez is the founder and CEO of Somethin’ Else. He started his media life broadcasting from dodgy flats in South London as a pirate radio DJ. Some decades later he’s still getting away with it. Jez launched the company in 1991 with £500 and a cash box. Since then he’s overseen Somethin’ Else’s growth to the multi-genre, multi-platform, weird and wonderful, beautiful and respected place it is today. His day job is to oversee the company’s overall vision and strategy for further growth. By night he remains a pirate at heart as the presenter of BBC Radio 3′s Jazz On 3.
Jon Wilkins is a non-executive director of Somethin’ Else. He re-invented the advertising creative agency by founding Naked Communications in 2000, and recently became executive chair of Karmarama, the integrated communications agency.
Steve joined Somethin’ Else in 2000 and became Managing Director in 2006. In that time he’s been part of the team that has evolved the company into an award-winning, audience-focused business. Previously, Steve was a radio presenter and journalist for the BBC and commercial radio, before being headhunted to USP Content and eventually joining its board as Director of Programmes. Steve is a member of the Sony Awards and Radio Festival committees, and is also a regular panellist on the Guardian’s MediaTalk podcast. In 2013 he was made a Fellow of the Radio Academy.
Paul is the inventor of the “Punjabi Shepherd’s Pie.” Elsewhere, he is Chief Creative Officer at Somethin’ Else, with pivotal input into its future strategy and interactive output. Mentioned in Broadcast Media’s Hot 100 2012, Paul holds over a dozen internationally recognised awards in games, radio, mobile technology and interactive broadcasting such as the BAFTA Awards, Sony Radio Academy Awards and the GSM Association Awards. He is a long-running BAFTA video games juror, co-authored a British Government report on digital music, and is an artistic collaborator with several Artangel artists, writer John Berger, the theatre company Complicite and performance artists Rotozaza. Paul also presents science, technology and usability programmes for the BBC and is the emeritus chair of Artangel (the UK’s leading art commissioner).
Stuart Smith ACMA, the Company’s Finance Director, has over 18 years’ experience in media as a finance professional. After 5 years at Working Title Films, Stuart spent just over four years at World Television as Financial Director, transforming the loss-making, under-performing company to profitability before taking it to an AIM listing via a reverse takeover. Following this he helped turn around Saffron Digital as FD, rationalising and refocusing the group before securing VC funding (it was subsequently sold to HTC for $48m). In 2007 Stuart joined Somethin’ Else, managing the financial, commercial and business affairs of the Company. Stuart enjoys hitting tennis balls and can speak more than a dozen words of Slovak.
Tom is the chair of Somethin’ Else. His first media job was as graduate trainee at the BBC, working in news and current affairs. Via Newsnight, he then became an independent producer and was chief executive of Endemol UK for nine years, after which he became Chief Operating Officer of the Endemol group, responsible for subsidiaries in 27 countries. Since leaving Endemol, Tom has been involved at board level in a number of digital content companies and has been chairman of Somethin’ Else since 2008.
Robert joined Somethin’ Else in 2000 to work on its specialist music output. As a radio producer he made programmes for BBC Radios 2, 3, 4 and the World Service, and produced television documentaries for Channel 4 and the BBC. From 2007 he ran the department making speech radio shows, before, in 2011, becoming Head of Radio. Robert ensures our creative standards are constantly high, manages 40 busy radio producers and leads the development of new radio business. Under Robert’s leadership the radio department has grown to become the largest independent radio producer in Europe, creating widely acclaimed, multi-award-winning programmes, and gaining many significant new clients.
Overseeing the talent management business at Somethin’ Else, Kirsty has been an agent for over 15 years and defines the strategic direction for the talent agency. She also works closely with talent to progress their careers in the media on TV, radio, print and digital, devising long-term pro-active strategies for their development. Prior to Somethin’ Else, Kirsty worked at Billy Marsh Associates, Take Three Management and John Noel Management, creating new talent divisions and managing the careers of top TV talent and household names. She headed the TV department at the sports agency MTC UK, taking sports stars from the track to the screen. Kirsty also has experience at Walt Disney Studios, where she marketed AAA film titles including Wall-E and Enchanted.
Mark has industry-leading experience in brands and content strategy. He joined Somethin’ Else from the Omnicom-owned agency Drum, where he developed and executed award-winning work for clients such as O2, Sony PlayStation, Virgin Holidays, Sainsbury’s, Boots and The British Heart Foundation. With over 12 years experience in the creation, distribution and commercialisation of content for brands, broadcasters and publishers, prior to Drum he produced market-leading multi-platform editorial during his time at IPC Media, The Guardian and Xfm. He’s produced live comedy shows, music videos, mobile programming, gigs, digital games and record-breaking podcasts, and won over 20 awards for his work.
Ben is Somethin’ Else’s Executive Creative Director and sits on the board. There aren’t many people in London with as much experience working with brands and content. He and his teams have made peak-time television programmes, more than 10 top-ten-selling apps, books, cookery shows, music videos, motion sensor games, Paralympic programming, Olympic programming, content for gamers, content for mums, content for animal lovers, content for entrepreneurs — content for just about anyone. He has won TV awards, media awards, advertising awards, radio awards, marketing awards and digital awards. Whatever Ben does, he does with a lot of energy. He doesn’t stop. He likes to provoke and he likes to take people on adventures. He is also quite short, talks a lot and once had a job looking after animals at a zoo.
Ian is the Head of Moving Image & Digital at Somethin’ Else, with ultimate responsibility for development and production across the unified department. Ian has been with Somethin’ Else since 2010. Prior to joining the company, Ian worked for 10 years at the BBC across a number of visual and interactive departments throughout the Corporation, latterly running the digital team and portfolio at BBC Radio 2.
Responsible for exploiting the technical and creative assets of Somethin’ Else which includes its suite of audio-only iPhone games such as Papa Sangre II (Meta Critic’s iPhone Game of 2013) and the technology that powers it, Nicky is also working with BBC R&D on a large scale meta-data enrichment project. Like many at Somethin’ Else, Nicky’s career spans creativity in technology, linear and non-linear content, including a tenure at the helm of all the company’s music radio and sports content. Nicky is an award-winning programme maker, most recently winning a Sony Radio Award for the David Rodigan show on Radio 2.