We’re a content company, but we’re an audience business.
It’s easy to say it, but the success of our business relies on the people we create content for.
Choice is what makes content different from advertising and we never forget that.
Nobody has to watch our stuff, listen to what we make, play with our technology or learn from what we do … but if they choose to, our mission is to make them richer for it.
We work to a simple formula; if the audience wins, the brand wins.
We call this approach SuperServing.
SuperServing uses content to increase the relevance of a brand in the lives of the people that matter most to it.
It’s high frequency, high engagement stuff.
SuperServing strategies are designed to:
Encourage people to spend more time and money with the brand.
Strengthen brand perceptions amongst the audience.
Encourage advocacy amongst social networks.
And create loyal audiences that brands no longer need to pay to reach.
For brands and broadcasters we believe the same thing.
If the audience wins, the brand wins.
We create value for brands by “SuperServing” the people that matter most to them
Jez Nelson is the founder, CEO and CCO of Somethin’ Else. Jez oversees the company’s overall vision and strategy for further growth as well as its creative output. He launched Somethin’ Else in 1991 with £500 and a cashbox and is somehow still getting away with it. He’s also been a TV presenter for the BBC and a radio host for Kiss FM, BBC Radio 3 and 4 and Jazz FM, where he has recently returned to host a weekly contemporary jazz show.
Steve joined Somethin’ Else in 2000 and became Managing Director in 2006. Previously, Steve was a radio DJ and journalist for the BBC and commercial radio, before joining USP Content initially as a producer and then joining its board as Director of Programmes. Steve is a regular commentator on media and marketing issues, a panellist on The Media Podcast and in 2013 was made a Fellow of the Radio Academy.
From Penguin to Red Bull, to the BBC, Ben works with our clients to help them define the way they use content to build an audience. He has been central to the way we have evolved our SuperServing proposition to create a service model that mixes planning expertise, production know-how, technical innovation and data insight. He is passionate about the opportunity for brands to use content to increase their relevance in the lives of their customers.
Previously Ben was the ECD at Omnicom content agency Drum where he worked with; Sainsbury’s, Boots, PlayStation, O2, McCain, Mondolez (Cadbury & Kraft) and The British Heart Foundation.
He was once also a lion keeper. But that’s another story.
Paul heads up the finance team for Somethin’ Else and joined us in 2015 from TV production company Pulse Films. Prior to that he was at Sky, Liberty Global and was a founder of start-up Touchnote.
Lee-Anne heads up our production management team. With a long history working on significant productions of all shapes and sizes, this is Lee-Anne’s second spell with us.
Robert joined Somethin’ Else in 2000 to work on its specialist music output. As a radio producer he made programmes for BBC Radios 2, 3, 4 and the World Service, and produced television documentaries for Channel 4 and the BBC. From 2007 he ran the department making speech radio shows, before, in 2011, becoming Head of Radio. Robert ensures our creative standards are constantly high, manages 40 busy radio producers and leads the development of new radio business. Under Robert’s leadership the radio department has grown to become the largest independent radio producer in Europe, creating widely acclaimed, multi-award-winning programmes, and gaining many significant new clients.
Ian is the Head of Moving Image & Digital at Somethin’ Else, with ultimate responsibility for development and production across the unified department. Ian has been with Somethin’ Else since 2010. Prior to joining the company, Ian worked for 10 years at the BBC across a number of visual and interactive departments throughout the Corporation, latterly running the digital team and portfolio at BBC Radio 2.
Mark has industry-leading experience in brands and content strategy. He joined Somethin’ Else from the Omnicom-owned agency Drum, where he developed and executed award-winning work for clients such as O2, Sony PlayStation, Virgin Holidays, Sainsbury’s, Boots and The British Heart Foundation. With over 12 years experience in the creation, distribution and commercialisation of content for brands, broadcasters and publishers, prior to Drum he produced market-leading multi-platform editorial at IPC Media, The Guardian and Xfm. He’s produced live comedy shows, music videos, mobile programming, gigs, digital games and record-breaking podcasts, and won over 20 awards for his work.
Tom heads up our social media content and has been with us since 2013 (his second stint here). He’s previously worked at Time Out and the BBC.
Caroline has over 10 years experience in HR in media businesses, covering broadcast, creative and production. At Somethin’ Else she is responsible for the whole HR function, ensuring that we continue to hire the best people in the market and that we have the skills and experience to continue to deliver award winning content.
Tom is the chair of Somethin’ Else. His first media job was as graduate trainee at the BBC, working in news and current affairs. Via Newsnight, he then became an independent producer and was chief executive of Endemol UK for nine years, after which he became Chief Operating Officer of the Endemol group, responsible for subsidiaries in 27 countries. Since leaving Endemol, Tom has been involved at board level in a number of digital content companies and has been chairman of Somethin’ Else since 2008.
Jon Wilkins is a non-executive director of Somethin’ Else. He re-invented the advertising creative agency by founding Naked Communications in 2000, and is now executive chair of Karmarama, the integrated communications agency.