We’re a content company, but we’re an audience business.

It’s easy to say it, but the success of our business relies on the people we create content for.

The audience.

Choice is what makes content different from advertising and we never forget that.

Nobody has to watch our stuff, listen to what we make, play with our technology or learn from what we do … but if they choose to, our mission is to make them richer for it.

We work to a simple formula; if the audience wins, the brand wins.

We call this approach “super-serving”.

Super-serving uses content to increase the relevance of a brand in the lives of the people that matter most to it.

It’s high frequency, high engagement stuff.

Super-serving strategies are designed to:

Encourage people to spend more time and money with the brand.

Strengthen brand perceptions amongst the audience.

Encourage advocacy amongst social networks.

And create loyal audiences that brands no longer need to pay to reach.

For brands and broadcasters we believe the same thing.

If the audience wins, the brand wins.

 

 

"super-serving"

We create value for brands by “super-serving” the people that matter most to them