Channel 4 is launching a major social media campaign to build engagement ahead of the fifth series of Skins, which airs on E4 in January and we’re the folks doing it for them..

The Skins characters will be seeded across the web ahead of the new series. Fans will be able to interact with them in places relevant to each character, whether Twitter, Facebook, MySpace or Spotify. We’re working with Skins creator Company Pictures to drive the campaign. We’ll put more details up soon about it.