Somethin’ Else Talent is pleased to announce Theo Paphitis will be presenting a new 7 x 60” series for BBC2: The Buying Game.

This is one of two new BBC2 TV shows that Theo will host in 2010. Behind the scenes at Britain’s retail giants, buying teams have the power to create trends, make or break careers and decide exactly what the public buys. Produced by Maverick TV, The Buying Game will go behind closed doors at some of the biggest names in U.K retail to expose the secret world of buying for the first time.

In a twist, these buyers won’t be turning to their trusted suppliers for the next big thing. Instead they’ll be gambling on the talents of the British public in their quest to find the best and most innovative new products. For the fledgling designer, this is a chance in a lifetime.

Theo Paphitis – Dragon, retailer and business star – knows and loves the business of buying. He’ll be at the helm of this ambitious project: demystifying shop talk and revealing the competitive inner workings of retail, from prototype to product development to the finished article on the shop floor.