Somethin’ Else Talent pretty much took over The BRIT Awards 2010 — Gemma Cairney covering for BBC Radio 1Xtra, Goldierocks interviewing for Brits.co.uk and Rickie & Melvin presenting “MTV Goes Backstage at The Brits” (which can be seen this Saturday at 2000, on MTV One).

Elsewhere, our radio team were the international syndication partner and our digital department filmed all the backstage footage on behalf of brits.co.uk … cross-platform production as it should be done!